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Eco-Marketing is a sub-discipline of marketing that focuses on promoting the benefits of environmentally and socially sustainable companies, products, and organizations.
Practicing true Eco-Marketing means looking at the business
as a whole system and how to drive marketing objectives through sustainbility: using resources more efficiently, delivering greater value to
customers, and creating a more inspired and productive workforce.
At Fort Funston Marketing, we start by looking at sustainability as an opportunity for your organization to develop its brand while saving the planet. Then we evaluate your operations, product, and marketing efforts to discover where we reap the greatest opportunity for people, planet, and profit. Finally we develop a sustainability marketing strategy that best communicates to the stakeholders that matter to you. |