The logo needed to reinforce this unusual shortening of the name. The concept behind the logo was also to convey the interaction between business and technology, symbolized by the circulating arrows that connect the "B" and "T". <back to start>
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logo posed an unusual challenge, because for trademark reasons the company chose
the moniker InteractiveBT as opposed to the more obvious acronym IBT. The logo needed to reinforce this unusual shortening of the name. The concept behind the logo was also to convey the interaction between business and technology, symbolized by the circulating arrows that connect the "B" and "T". <back to start> |
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