PROBLEM: The thinking of the client in 1999 was that the rewards program would leverage off the hype surrounding the millennium phenomenon of the time, dating the concept after 2000.
SOLUTION: My solution was to create a brand identity that generated a mysterious, but hopeful feeling around the coming of the new millenium. I had developed the name "Reward Century" as a follow-up in 2001, but the company ran out of funding. <next>
Creative Director/Copywriter/
Designer: Lance Funston
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Rewards2K.com
Postcards
These postcards were designed
for a campaign for free postcard displays such as MaxRacks. The objective
was to generate consumer awareness as a low CPM. My solution was to create
a series of "affirmations" for the 21st century, marrying them with
evocative and positive images of life and technology in the new century.
Creative Director: Lance Funston/Design by Hanne Dal and Lance Funston
