|
|
|
|
|
|
||||||||||
|
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
| Once the basic research phase of a marketing project is over, the search for the "great idea" begins. This kind of creative process is best launched through what is called “brainstorming”: the process of getting many minds on the project in the same room and allowing everyone to simply throw out ideas and associations in a totally non-judgmental atmosphere. The results are recorded and provide the fuel for a marketing or advertising campaign. <next> | |||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|
|||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|