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The
creative director is not simply a creative visionary, a marketing tactician,
or a project manager... |
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The
creative director is also a study of human nature, a leader, a diplomat, and
a great listener. |
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The
creative director is the liaison between the client, marketing, and the creative
team responsible for execution of a marketing or advertising campaign. The creative
director assists in bringing the company vision and marketing strategy to life
in strong creative concepts. The creative director must have a strong grasp
of marketing, design, copywriting, as well as the specific demands of the client's
industry. <next> |
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