|
|
|
|
|
|
||||||||||
|
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
The CD must create the “gravitational pull” that brings everyone together around the central concept, and turn the driving force of the idea into the powerful end product. From there, other parts of the idea can spring like branches from the life-giving trunk of a tree. This is the approach of “organic” creativity: the seed of the idea contains the great idea and is gives birth to all the other peripheral ideas (style, tone, design choices, etc.) that support it. <next> | ||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
|
|
|||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|