EXPERIENCE
| |
|
|
|
|
||||||||||||||||||
|
||||||||||||||||||||||
|
||||||||||||||||||||||
| |
|
|
||||||||||||||||||||
| Profile > Resume | ||||||||||||||||||||||
|
||||||||||||||||||||||
|
||||||||||||||||||||||
|
||||||||||||||||||||||
|
||||||||||||||||||||||
EXPERIENCE |
||||||||||||||||||||||
|
||||||||||||||||||||||
|
||||||||||||||||||||||
| Wayfinder Response Marketing, Marketing Strategist SF, CA '01- Present | ||||||||||||||||||||||
|
||||||||||||||||||||||
|
||||||||||||||||||||||
| Marketing strategy consultant for leading East Bay advertising and marketing agency. Developed effective marketing communications and campaigns for clients including Wells Fargo, Gold East Paper USA, and FileMaker Pro. | ||||||||||||||||||||||
|
||||||||||||||||||||||
| |
||||||||||||||||||||||
| Fort Funston Productions, Marketing Consultant Berkeley, CA '01- Present | ||||||||||||||||||||||
| Marketing and Communications consultant specializing in environmentally and socially progressive companies and organizations. Have developed communications for various clients including Harvard Business School, The Napa Valley Peace Table, the Global Citizen Center, The Mankind Project of Northern California, and The Natural Step. | ||||||||||||||||||||||
| Rewards2K.com, VP of Product Development & Marketing Oakland, CA '99-'00 | ||||||||||||||||||||||
| Developed a nationally advertised eCommerce Portal in only 7 months. Developed business plan, web development, brand identity, marketing and advertising campaign. Conceptualized and oversaw design and implementation of B2C eCommerce site including user experience, "info-tecture", interface design, and marketing research systems. Hired development team and managed relationships with various third-party consultants and contractors. Planned, wrote, and produced national TV advertising campaign. Developed banner and email advertising strategy. | ||||||||||||||||||||||
| Lieberman Productions, Design Director SF, CA '98-'99 | ||||||||||||||||||||||
| Design Director of informational graphics in commercial TV productions for highly-successful creative marketing agency. Created broadcast openers, informational graphics, and identity design for several leading infomercial brands. Collaborated with Executive Producer in developing creative marketing concepts with client and team members, including scripts and storyboards. Organized and managed product photo shoots. Designed and oversaw development of corporate website. | ||||||||||||||||||||||
| Ninth House Networks, Producer SF, CA '98 | ||||||||||||||||||||||
| Conceptualized and produced visual effects and title animations in After Effects for interactive executive training programs. Supervised production and planning for live production elements on location. Designed and executed final digital composites of elements to achieve final vision. Designed storyboards for program segments in pre-production. | ||||||||||||||||||||||
| EntertainNet, Producer/ Art Director Los Angeles, CA '96 -97 | ||||||||||||||||||||||
| Developed and designed original interactive entertainment, marketing, and advertising content for "push-technology" entertainment company. Managed staff of writers, photographers, digital artists, sound-editors, and programmers under intense deadlines. Managed budgets, schedules, and legal clearances on projects. Developed cutting-edge broadband interface designs. Collaborated on programming development strategy and recommended content partners and projects. | ||||||||||||||||||||||
|
||||||||||||||||||||||
|
||||||||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|